Vitria’s Operational Intelligence Platform Achieves Key Deployments


Vitria M3O Suite Brings Visibility and Insight into Business


Sunnyvale, CA, June 09, 2009 – Vitria Technology, Inc., the leading provider of Operational Intelligence (OI) products and solutions, today announced key customer deployments and success in establishing its OI platform as an emerging enterprise category.

Based on Vitria’s M3O Suite, the OI platform empowers business users to gain critical visibility and situational insight into their business, increase control over operations and take action all in real time. Vitria’s OI platform enables business leaders to make better decisions when they matter most — before opportunities have faded or problems have escalated. Organizations in the process of deploying Operational Intelligence solutions across multiple industries, include: Cablevision, Brasil Telecom, Deutsche Bank, Hypo Real Estate Bank, Iberia Airlines and several US government agencies.

“Companies today need better insight into business processing activities, through real time business event processing and analytics that make it possible to take action as needed to adapt to unexpected challenges,” says Bob Meindl, Vitria Senior Vice President. “Vitria’s Operational Intelligence platform enables companies to reduce costs associated with delays, better manage risk, and ensure higher customer satisfaction.”

Vitria created an OI platform that both integrates and moves beyond the capabilities of business intelligence, business process management and business activity monitoring. Working directly with customers and through partners focused on key vertical markets, Vitria’s Operational Intelligence platform fosters true business agility by strengthening collaboration between business and IT.

“As many as three-quarters of all organizations fail to execute against their business strategies even under the best of circumstances, let alone in today’s more volatile business climate,” says Janelle Hill, Research VP, Gartner, Inc. “Real time, situational visibility of in-flight business transactions and customer interactions is needed to more closely manage operational execution to strategic objectives. Leading edge IT trends like rol-based interactive models (as user interfaces into real time operations), cloud computing and social/collaborative technologies all contribute to business process optimization.”

Built on an open Web architecture, Vitria’s M3O Suite can be delivered in the Cloud or on-premise, enabling on-demand scaling, reduced IT spending and the ability to marshal resources for a greener footprint. M3O Suite was named a leader in the October 2008 independent report, “Forrester Wave: Integration-Centric Business Process Management Suites, Q4 2008.”

“Vitria’s Operational Intelligence capabilities are unique in their ability to rapidly and dynamically meet and discover new customer needs, specifically via collaborative business process modeling and integration with semantic information management technologies,” says Brooke Stevenson, CEO, Spry Technologies, a systems integrator providing OI solutions to US government agencies.

Vitria’s OI platform enables companies to respond to rapid changes in their business activities. With the ability to visualize information from diverse data sources, business users can analyze events in real time to gain real insight and take action by leveraging existing operational IT systems and triggering automated processes and workflows aligned with business objectives.


About Vitria
Vitria Technology, Inc. is the industry’s leading privately-held BPMS and integration technology company. Known for its innovation in the integration and process management space, the company offers Vitria M3O®, the most flexible BPM & BEM integration suite on the market, plus the award-winning BusinessWare® EAI platform. Together they deliver state-of-the-art legacy and SOA-based process integration solutions for the enterprise. Vitria’s customer base includes global 2000 organizations such as AT&T, Bell Canada, BellSouth, Blue Cross Blue Shield Association, BP, BT, DaimlerChrysler Leasing, Generali, Nissan, Reynolds & Reynolds, RBC Financial Group, Sprint, U.S. Department of Defense and Veterans Health Administration.

Press contact:
Pete Bartolik
Vitria Technology, Inc.
(508) 283-4112
pete@bartolik.com

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